As one of the four levers for advantage-making, shifting time is the most fluid.
You shift time to create possibilities. TIVO has shifted time on your television viewing. Walt Disney envisioned Disney World by imagining a future in Orlando, Florida, and then making it a reality.
You can identify your own time profile or time IQ:
The Now or Never folks need immediate reactions, but may press too hard, move too fast and miss opportunities that a little perspective may have landed.
The Eventual, Steady Eddy types who take their time and have a long time frame, they deliver results over time but they miss market changes and can’t adjust fast enough to opportunities.
The Same Old, Same Old, Past Oriented, let’s not break it if it works while the competition runs right by with innovations.
The Time Shifters who are able to adjust their time frame, they can take action now, be patient to grow organizations and companies, use what worked in the past but not get stuck in any one time frame. For Advantage-Makers there is no time like the present to create the future.
What do most people think of their time shifting?
Most people think they are time-shifters but in fact when they get stuck or shoot themselves in their own foot its because they haven’t made the right time shift.
Now or Never tends to press to hard.
Steady Eddy delays when they should be pressing the point.
Same old, Same old doesn’t consider future changes.
You can use time shifting in your negotiations. By adjusting time frames you can help overcome resistant thinking. For example, if the customer says they can’t buy today, have your customer imagine doing business with you in the future rather than right now. At that point they will be more open to considering your offer. And while its likely to be later, at least it is later, and you might get them to open up a new train of thought in the process.
Pay attention to the time horizon present in your thinking, then shift it and you will find solutions you hadn’t thought of before.