Entries by Steven Feinberg

Are you influencing?

There are five pivotal platforms of perception. Each of these platforms provides an opportunity for you to get your point across skillfully. I’ve found that most of us, moi included, inadvertently bungle opportunity, or don’t see possibilities that skillful eyes spot almost immediately. This is especially true when it comes to influencing others.   First, Product […]

Board of Directors – Do you have the right folks running the business?

Board members – Do you have the right folks running the business?   While working with a Director of Marketing the question arose, not about their immediate boss but the management team. It’s a fair question. We are placing our bets and our livelihoods on their know how and good judgment. Consider the Big 3 […]

Obama’s Inaugural Speech: A Game Changing Message

Obama’s speech was not soaring rhetoric, rather it had a more profound, game changing message. He said, “What cynics fail to understand is the ground has shifted beneath them, that the stale political arguments that have consumed us for so long no longer apply. It’s not whether government is too big or too small, it’s […]

Advantage-Makers at Homeland Security

The Advantage-Makers has advanced into a new sphere of influence. Homeland Security. At a conference organized by the U.S. Department for Homeland Security last week in New York City, Sidique Wai, NYPD Director Community Relations, quoted from The Advantage-Makers in his presentation “Securing NYC through Community Relations and Partnerships.” Sidique, himself, an Advantage-Maker, spotted an opportunity to encourage the […]

Strategy 1 for Keeping Your Job

Is your boss hungry? If your job is on the line you must make the decision makers hungry. What do hungry people do? They eat. Dinner is served. And you better be serving something they want or you will be sent back or in these times, sent packing. For Star Trek fans, the analogy is to be […]

Advantage making for college students

If you are a college student preparing for the real world what do you do when you encounter boulders in your life? Once upon a time there was a king who placed a huge boulder in a roadway. The King hid and watched to see how people acted. Most avoided it, some blamed the King […]

Between a pebble and a hard place

Many years ago in a small Indian village, a farmer had the misfortune of owing a large sum of money to a village moneylender. The moneylender, was old and ugly and fancied the farmer’s beautiful daughter. So he proposed a bargain. He said he would forgo the farmer’s debt if he could marry his daughter. […]

The Disadvantge(s) of Across the Board Cost Cutting

Cost savings is sound business. We shouldn’t argue that point. But executive cost cutting may be going overboard and it may not be their fault. Every executive I’ve partnered with has consistently said there is always fat, and on an ongoing basis we should find ways to do more with less. No brainer.  The economic […]

Why do some leaders win and some lose in tough times?

In these recessionary times there are leaders who always meet their numbers, do more with less, and despite this crazy economy are able to compete and come out on top. There are a few key reasons why the big winners are consistently successful, and its worth knowing how the big winners do it. I’ve been […]

In times of recession, not knowing how to shift will lead to failure

Not all leaders are Advantage-Makers. Leaders with the penetrating insight and sound judgment of an Advantage-Maker are able to turn situations to their best possible advantage, create superior outcomes in the face of constraints, and guard against the designs of their competitors. Are you ready to take your Advantage-Making ability to the next level? Many […]